Most importantly, Bernie says practices shouldn’t underestimate how powerful a first impression is. “Practices spend a lot of money on external marketing,” he says, “but often they fail to rehearse what happens once a prospective patient calls the practice.”

Make sure the people answering your phones are doing so enthusiastically — and uniquely, Stoltz says. He offers several examples that you might want to consider for your own practice. He also recommends that you invest in an on-hold message system that you can use to educate patients and promote your practice.

When a new patient arrives at your practice, it’s showtime, Bernice says. Your practice must embrace a spirit of hospitality and treat each new patient like you would treat a houseguest. In a step-by-step manner, you will learn how to orchestrate the first visit for a new patient.

Each member of your team is sure to feel empowered and excited by this program. By following the steps outlined, you’ll turn every new patient into a raving, lifelong fan.