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Death of a Sales Man; Birth of The Helping Professional

Peter Barry, C.M.C., R.R.D.H.
People Love to "Buy" But Hate to be "Sold To"
Course date: Tuesday, May 12, 2009 07:00 PM (EST)

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1h
95.00
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The art and science of clinical dentistry has advanced considerably over the past 10-20 years. Today the scope of available services we can provide is vast. Yet we are often still talking to our patients and selling our services the way we did years ago (overselling the physical details of the clinical procedure).

Course fee: $95.00

The 21st century dental patient doesn't just want a nice smile. They want to feel better as well. They want to feel younger. They want to feel confident. It's about feelings & emotions. This exciting seminar will walk you through step-by-step strategies for inspiring patient interest in the services you provide. It is filled with revealing concepts and practical strategies that will enable you to engage your patient's hearts and imagination in a deeper way. You will learn how to shift the focus from "Us" and the procedures we sell to "The Customer" and the quality of life impact our services will have on their lives. Discover new strategies for communicating with your patients in a more buyer-based, service-focused and solution driven way. We can all boost our ability to inspire patient interest in our services; by learning to more effectively speak our patient's language.


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